This year at Hack Belgium, you’ll have ample opportunity to hone your user testing skills – and even get to test your ideas, prototypes and even your pitch with real users right there and then!
User Testing Zone in the Experience Zone
imec.livinglabs, Buffl and Bilendi will be active in the Experience Zone, in a special User Testing Zone, where you can go for advice and even live testing of your ideas and prototypes.
imec.livinglabs offers researchers and entrepreneurs the chance to co-create and test their innovative solutions thoroughly with their target audience and stakeholders. The involvement of the end users at an early stage of the development process makes it possible to tailor the innovation from the outset to real needs, habits, attitudes and contextual factors. In that way products and services are better and have every chance of success on the market. You can visit Joris Finck and Kaatje Boury from imec.livinglabs in the User Testing zone for advice and mentoring about how to involve users in your design process and how imec could help you in this regard. They’ll also be giving a workshop on how to work with users on day 2 of Hack Belgium.
Buffl will provide live customer validation on challenges hackathon teams are working on. Buffl provides instant validation in Hackathons. Using their software, hackathon teams have instant contact with our community of end users to validate their critical decisions. They can generate 100 relevant answers in just 30 minutes time. Talk to Dennis De Clercq.
Bilendi will collaborate with Buffl to help you capture crucial consumer insight while ‘hacking’ Belgium challenges. With Bilendi you can get in depth insight in what people think, how you can segment user profiles in order to match your solution with your target group. Online research panels help you to get in people’s minds. Join them to pitch your idea to an online panel and get feedback straight away. Talk to Liesbet Vanhamme.
The Danger called “Gut Feeling”, by Buffl. Gut feeling decisions during an innovation process are the silent cause for a product-market expectation mismatch. Discover how to avoid creating services/products that no one is waiting for. Buffl and imec.livinglabs will give practical workshops on user testing and validation so you learn the skills you need to get started right away.
Testing & co-creation with users. Imec offers researchers and entrepreneurs the chance to co-create and test their innovative solutions thoroughly with their target audience and stakeholders. In this workshop, we’ll show you how can get started today.
The Validation Sandwich, with Buffl. This practical workshop is all about how the heck you should start validating a business model. A do’s and don’ts collection to get you started with user research in your own innovation process.
Stop Bitchin’, Start Pitchin’! Looking for some feedback on your ultra-blitzing-unicorn-riding pitch? Looking for feedback from not 1, not 2 but 100 people? Come on down for a session of pitch recording and live feedback on your pitch!