Find a way to prevent young people from getting addicted to cigarette smoking and you could end up partnering with Johnson & Johnson Innovation, JLABS and Janssen Pharmaceutica.
The Challenge: Preventing youth cigarette smoking
Cigarette smoking is the number one risk factor for lung cancer (see here or here). While many solutions and initiatives exist to help addicted smokers kick the habit, more effort is needed to prevent young people from taking up the habit and developing an addiction in the first place.
Most existing smoking cessation techniques such as nicotine patches and e-cigarettes may not be as helpful for young people who are at risk for taking up smoking or have just started experimenting with smoking due to peer pressure, since they have not yet developed a serious nicotine addiction (see here and here). For example, while e-cigarettes may be a “solution” for long-term, heavy smokers, for young people such well-marketed solutions may create a nicotine addiction that was not there to begin with, and thereby create a path to cigarette smoking.
Therefore, we challenge you to develop new solutions or initiatives that specifically target young people who are at risk of starting smoking or who have only recently started experimenting with smoking and hence have not yet developed a nicotine addiction. This challenge is contributed by Johnson & Johnson Innovation, JLABS and Janssen.
Partner with Johnson & Johnson Innovation JLABS
Johnson & Johnson Innovation, JLABS (JLABS) and Janssen Pharmaceutica are firmly committed to the principles of open innovation and therefore very interested in exploring possible collaborations with Hack Belgium teams who come up with promising solutions to their challenges.
There are various opportunities in this regard, from employment or incubation to investment and commercial agreements. JLABS will attend the Life After Hack Belgium Pitch event in April 2019 to assess the teams who have responded to the innovation in clinical trials and cigarette smoking challenges.
The best teams will be invited to JLABS @ BE, the first JLABS site in Europe, hosted on the Janssen Pharmaceutica R&D Campus in Beerse, Belgium for a more thorough evaluation and to explore a possible path to continued collaboration and partnership.
Brainstorm Solutions to the Challenges
About the Health Societal Theme
While humanity has made considerable progress in reducing the global burden of disease, the job is not complete and new challenges are emerging.
According to the World Health Organization, nearly six million children still die before their 5th birthday, and diseases such as AIDS and malaria still kill millions. Antimicrobial resistance means that infectious disease remains a major threat to global health.
The prevalence of chronic illness is increasing rapidly and most healthcare systems are still ill-equipped to address such challenges.
At the same time, there might be tremendous opportunity to prevent or reduce the impact of diseases that afflict us today, through lifestyle change or minimally invasive interventions facilitated by prediction and early interception, even before clinical symptoms are present.
We urgently need to find transformational solutions that can change the lives of people in both developed and developing countries. We must take a more holistic approach that does not rely solely on treating diseases, but addresses disease along the entire continuum of health, including prevention, disease interception and cure.
Fortunately, recent technological advances and the availability and utilization of data can be great enablers in this regard. But, we also need to collaborate across the entire healthcare ecosystem, including patients, to build truly integrated solutions, with the joint objective to create a world without disease. So, join us in the healthcare revolution, and together we have the potential to do so much more!
Visit the Health Societal Theme page
Visit the My Journey page to learn more on how you should organise your 3 Days. Lot’s of other Ideation, business, design and technology workshops to pick. Don’t forget to also visit the Experience Zone.