Help creating new and trustworthy media experiences with a personal twist. Stay tuned!
3 Trustworthy Challenges
Creating Smarter Media Consumers
Fake news is no longer new news. The entire media sector is coming under withering criticism, accused of bias and a disregard of truth in their pursuit of ever more reads and clicks. Real debate is further stifled by the algorithms that social media use to push mainly popular and affirming news stories to users, often lacking credibility, in absence of proper fact-checking.
Even though aware of the phenomenon, news consumers (yes, you too) often lack the motivation (or skills) to screen for reliability. Should fact checks become part of our daily news intake routine, and if so, how to do so?
How might we help people become more critical and engaged consumers of media? How might we enable more fact checking? How might media and technology become a positive force in children’s’ lives? How might we counter the negative impact of fake news on our children?
Let’s make sure that our knowledge about the world is not controlled by algorithms and sensation-hungry journalists.
The days of arguing over remote control possession in front of ponderous television sets are behind us. Since the introduction of digital and interactive tv, audio and internet devices about twenty years back, media consumers have been adapting fast and often with enthusiasm to this transformation. As new ways to create cross-platform content have been consolidated, audiences are no longer slaves to broadcasters schedules. They choose what they want to see or listen to, through which device and on what terms. But many of the traditional companies are struggling to reinvent themselves in the face of such competition and seem hesitant to fully embrace the opportunities new technologies offer. So we challenge you to come up with new media concepts and business models that engage audiences while also making business sense. Think about new forms of cross-platform content, about how to convince people to pay for online content and about how to create more personalised, relevant content for audiences.
The phenomenon that is media leaves no one untouched, whether it is through deliberate consumption at the breakfast table, the occasional work break spent online or via the neighbours report of yesterday’s football game. Fake news aside, its massive scope makes of media a tool with enormous mobilizing powers. Collaborative media initiatives such as ‘De Warmste Week’ (in Flanders) and ‘Viva for Life’ (in Wallonia) are vivid examples of how media is deployed as a unifier, enabling a positive discourse and eventually creating massive societal impact. So let’s exploit that potential! Come up with amazing media initiatives that unify people and create massive positive societal impact!
Create Your Solution To The Challenges
To solve the above challenges, we recommend you take part in the Ideation Workshops Creating Smarter Media Consumers, Media On-demand and Media that Mobilizes with the Media Theme Experts on Day 1.
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Make sure to have a chat with Floris Daelemans. Floris is Innovation Researcher at VRT Innovation and your Media Curator at Hack Belgium and your lead expert, connector and coach throughout the 3 day event. For exchanges specific to one of the topics above, have an eye out for Annelore Deprez (Artevelde Hogeschool), Maarten Schenk (Trendolizer), Dorien Luyckx (UAntwerpen), Nick Dutry (Roularta) and Alia Papageorgiou (AEJ Belgium).
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About the Media Societal Theme
Media is blamed for sensationalism, bias and encouraging social divisions. This while it has a pivotal role to keep the public informed and protect democracy. Let’s come up with new media concepts that aren’t prone to clickbait, sensationalism and lazy reporting, while still exploiting the very best that new technology has to offer!
Visit the Media Societal Theme page
Visit the My Journey page to learn more on how you should organise your 3 Days. Lots of other Ideation, business, design and technology workshops to pick. Don’t forget to also visit the Experience Zone.